Britney and Paris Losers in 2007, what else is new?
Google, Las Vegas, Yahoo! and Target - take a bow. These four are expected to be among the top 10 brands in 2007, according to a latest brand ranking report from Landor Associates.
Not so lucky are Hollywood's reigning "brat pack" of Paris Hilton, Nicole Richie and Britney Spears. All three were relegated to the predicted 2007 "losers" list.
The fourth annual list of brand winners and losers from marketing firms Landor Associates and Penn Schoen & Berland was based on a Newsmaker Brands survey that asked 2,017 consumers to rank 92 brands familiar to them - products and celebrities - on their performance last year and prospects in the year ahead, the report said. The survey was conducted from Dec. 11 to 15.
Not so lucky are Hollywood's reigning "brat pack" of Paris Hilton, Nicole Richie and Britney Spears. All three were relegated to the predicted 2007 "losers" list.
The fourth annual list of brand winners and losers from marketing firms Landor Associates and Penn Schoen & Berland was based on a Newsmaker Brands survey that asked 2,017 consumers to rank 92 brands familiar to them - products and celebrities - on their performance last year and prospects in the year ahead, the report said. The survey was conducted from Dec. 11 to 15.
Source: CNN Money
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